Collective Detective Blog

Collectivus Branding Revisited

Just a short update on our branding for Collectivus. You may have noticed that the logo has been punched up a little and is sporting a shiny new color-scheme as well.

I had taken a crack at revising the original Collectivus logo from 2003 about a year ago, but not being a graphics pro, there’s only so much I could pull off with my limited art skills. So as part of the development for the Collectivus application, we brought in a professional to tweak the logo and create additional branding assets for us. Tara Petrilli of Eye-Volt Design has been doing a great job meeting our graphic design needs for this project.

Original (circa 2003)

Old (2008)

New

What do you think?

This is just a small preview of the look of Collectivus. You’ll be seeing more sneak peeks and additional information rolling out faster as we countdown to launch.

Speaking of launch: Beyond the CD blog, become a fan of the Collectivus Facebook page and follow Collectivus on Twitter for news and other ways to check out Collectivus early.